Most of social media users aren’t following celebrities, macro or micro-influencers. They’re following their friends, family members, coworkers, and classmates. Many people simply don’t care enough to pay attention to what a Kardashian wears or what Chiara Ferragni has eaten. They care about themselves and the people they know and love. That’s it. But the fashion market is fueled by envy, and the nano influencers are the future of marketing. Nano influencers are billions personas, and they walks around the street, or are sitting near you in the office. They could be unaware and very cheap (also free) marketers but very efficient for your brand.
Shopthelook wants to create a database of users who look, love and shop clothes online, inspired by people walking around.
ShopTheLook wants to solve the problem of shyness asking a stranger:
“where did you buy that hat?”